Tabby and Tamara are the two Buy-Now-Pay-Later providers actually driving conversion in Gulf ecommerce. If you’re selling in the UAE, Saudi Arabia, Kuwait, or Bahrain and you don’t have them, you’re losing orders.
The conversion case for BNPL in the Gulf
Turning on Tabby and Tamara — done properly — lifts conversion rate by 15–35% on baskets above $100. For fashion, beauty, electronics and home, the lift is at the top of that range.
Where conversion is actually won: product page placement
- Install product page widgets from both providers
- Position directly under the price or under add-to-cart
- Use the correct language — Arabic for Arabic, English for English
Cart page reinforcement
On the cart page, show the actual instalment breakdown based on cart total. If you’re building this as a custom Liquid section, you can pull the cart total dynamically.
What to measure post-launch
- BNPL share of orders — typically 25–45% for fashion and beauty
- Conversion rate by payment method — BNPL is usually higher
- AOV by payment method — BNPL baskets are 20–40% larger
We cover full Gulf payment integration in our Shopify development projects. Send us your store URL via our contact page for a quick review.