Every project follows the same disciplined sequence. You always know what we’re doing this week, what’s coming next, and what’s needed from you.
01 — Discovery
We start with a structured conversation. You tell us about your business, your customers, your goals, and what’s broken with your current digital presence.
Then we audit. Your existing site — performance, SEO, content, structure. Your top competitors — what they do well, where they’re weak. Your industry — what conversion patterns we see in the Gulf.
Output: A written discovery document. This becomes the contract.
02 — Strategy
Before we touch design or code, we plan the site. Sitemap. URL structure. Content outline for every key page. SEO keyword research (primary, secondary, semantic). Conversion architecture — where the CTAs go, what trust signals matter.
For ecommerce projects, this phase also covers payment provider selection, shipping logic, product taxonomy and collection structure. For multilingual projects, it covers language strategy.
Output: Strategy document. Signed off before design begins.
03 — Design
Hi-fi designs in Figma. Homepage first, then key page templates. Two rounds of revisions included. The design system that emerges from this phase becomes the foundation everything else inherits.
We design mobile-first. Every screen is tested at mobile breakpoints before tablet or desktop.
Output: Approved Figma designs with full component library.
04 — Development
Custom-coded build on the approved platform — WordPress or Shopify. SEO, schema, performance and accessibility baked in from the first commit.
We work in two-week sprints with weekly progress demos on a staging URL. Code lives in Git. You get repo access. Documentation is written as we build.
Output: A complete, tested, documented site on staging — ready for launch.
05 — Launch & Care
Pre-launch checklist runs through SEO, performance, payment, content, legal and operations. Migration plan maps old URLs to new with 301 redirects. Search Console verified. GA4 events tested.
After launch, you get build documentation, an editor training video, and 30 days of free post-launch support. After that, most clients move to one of our monthly maintenance plans.
Output: A live, healthy, SEO-engineered site — with the documentation and support to keep it that way.