Most “websites” are brochures that happen to live online. We build websites that work — engineered for SEO, optimised for conversion, fast on mobile, and structured so your marketing team can actually use them. The platform is usually WordPress; the standard is always senior development.
What separates a website that works from one that doesn’t
Three things, mostly. First: it ranks. A marketing site that doesn’t show up in search for the right queries is a marketing site that depends entirely on paid traffic to do its job. We build with technical SEO as a foundational requirement — schema, internal linking, semantic structure, all of it.
Second: it converts. The site has clear hierarchy, intentional CTAs, trust signals where they need to be, and a contact flow that doesn’t lose visitors at the last step. The form has six fields, not sixteen. The phone number is visible without scrolling.
Third: it’s fast. Core Web Vitals passing on mobile, not just on desktop with a high-bandwidth connection. Most marketing sites fail this third test, and pay for it in both rankings and conversion rate.
We build all three, by default. It’s not an upgrade tier.
What we build under “website development”
- Corporate websites — investor pages, leadership, services, news, careers, contact, properly structured
- Marketing sites for product launches — campaign-ready landing pages, lead capture, analytics from day one
- Professional services sites — law firms, consultancies, agencies, with case study and credentials architecture
- Healthcare and clinic sites — appointment-driven flows, service pages, doctor profiles, HIPAA-aware forms
- Property and real estate sites — listing CMS, lead-form architecture, location pages, agent profiles
- Education and training sites — course catalogues, enrolment flows, instructor profiles, blog and resources
- Hospitality and F&B sites — restaurant pages, booking integration, menu management, visual storytelling
- Multi-language sites — proper bilingual setup with Arabic RTL, hreflang, and content localisation
The platform conversation
For most marketing sites, our default recommendation is WordPress. It gives you editorial flexibility, a deep plugin ecosystem when you need it, and a CMS your team can use without us. See WordPress development for our approach.
If your needs are simpler — a small marketing site that almost never changes — we sometimes recommend a static HTML build instead. Faster, cheaper to host, less to maintain.
If you’re selling products, you should be looking at Shopify or WooCommerce, not a generic marketing site.
We’ll tell you which platform fits your situation. We don’t default to whichever one we feel like building this month.
What you get when we build a website for you
- A site that passes Lighthouse 90+ on mobile — measured, not just claimed
- Schema markup, sitemap, robots, canonicals all configured properly — see our technical SEO approach
- A CMS your team can actually use — Gutenberg or ACF setups designed for editors, not developers
- Forms that work and deliver leads where they need to go — CRM integration where relevant
- GA4 and Search Console configured — you’re measuring from day one, not three months in
- A handover package — build documentation, editor training video, 30 days of free post-launch support
- Ongoing care via our maintenance plans if you want it — updates, backups, security, monthly small edits
Frequently asked questions
How is “website development” different from your “WordPress development” service?
Significant overlap. Most websites we build are on WordPress, so the two services share a lot of the underlying delivery. “Website development” is the right entry point if you think in terms of “I need a website” — we’ll recommend the platform based on your needs. “WordPress development” is the right entry point if you’ve already decided WordPress is the platform and want to focus on what kind of WordPress build.
What platform do you recommend for a marketing website?
For most clients, WordPress — because it gives editorial flexibility your team can use without depending on us. For very simple sites that rarely change, a static HTML build is sometimes a better fit. For ecommerce, Shopify or WooCommerce. We make the recommendation based on your content frequency, team size, technical comfort, and budget.
Do you do design as well as development?
Yes. Design and development are one delivery. Our design process produces hi-fi designs in Figma — homepage, key page templates, components — that are reviewed and approved before any code is written. We don’t hand off generic templates and ask you to imagine the result.
Can you redesign my existing site without losing SEO?
Yes. SEO-safe redesigns are one of our most common projects. We audit your existing URL structure and rankings, build a redirect plan before launch, preserve content and metadata where possible, and monitor Search Console for 60 days post-launch to catch any issues. Done carelessly, redesigns destroy rankings — we plan to make sure that doesn’t happen.
How long does a typical marketing website take to build?
A focused marketing site (10–20 pages, custom design, properly engineered) usually takes 4–6 weeks from kickoff to launch. Larger sites with deeper content needs or custom integrations run 8–12 weeks. We share a written timeline before kickoff, broken down by phase.
What does a professional marketing website cost?
A small custom marketing site typically starts in the mid four-figure USD range. Mid-sized corporate sites with 30+ pages, custom design and full SEO setup sit in the low-to-mid five figures. Larger sites with multi-language, custom integrations, or complex content models scale from there. Every quote is fixed-fee with a written scope.
Related services
Brief us on your website project
Tell us about your business and what the website needs to do. We reply within one working day with a clear, written perspective.