A slow website costs you twice — in Google rankings and in conversion rate. We diagnose, refactor and prove the result. Every optimization project ends with Core Web Vitals passing on the URLs that matter, documented in a before-and-after report.
Speed is an SEO and revenue problem
Google uses Core Web Vitals as a ranking signal. Your customers use page speed as a patience test. A site that takes 4+ seconds to become interactive on a mobile connection is losing visitors before your homepage even renders — and losing position in search results at the same time.
Most agencies treat speed as a “we’ll install a caching plugin” task. That isn’t optimization. Real performance work means measuring what’s actually slow on real devices, identifying the specific render-blocking assets, refactoring the codebase or theme where necessary, and re-measuring until the numbers prove the work.
What our speed optimization covers
- Core Web Vitals audit — LCP, CLS, INP, TTFB measured on real Gulf network conditions, not lab averages
- Image pipeline overhaul — WebP/AVIF conversion, responsive sizes, proper lazy loading, removed CLS-causing unsized images
- CSS and JavaScript optimization — render-blocking resources eliminated, critical CSS inlined, deferred scripts
- Third-party script audit — most slow sites are slow because of 8+ tracking scripts. We measure each one and recommend cuts
- Server, hosting and CDN configuration — Cloudflare, KeyCDN, BunnyCDN setup, edge caching, gzip/Brotli compression
- Database optimization for WordPress — autoload bloat, transient cleanup, query monitoring
- Shopify-specific work — heavy app audit, Liquid refactoring, theme code clean-up, removing unused features
How a speed engagement works
Stage one: audit. We run PageSpeed Insights, Chrome DevTools and WebPageTest on the URLs that matter most — homepage, top landing pages, top product pages. You receive a written report with current scores, root causes, and a prioritised fix list.
Stage two: fixes. We work through the priority list in 1–2 week sprints, with each fix re-tested as it’s deployed. You see scores improving week by week. We don’t ship a single fix that we can’t measure.
Stage three: lock it in. After the engagement, we configure monitoring so any future deployment that hurts performance gets flagged. If you want ongoing care, our maintenance plans include performance monitoring and a quarterly Core Web Vitals review. See also our technical SEO service — speed is one part of a larger ranking foundation.
Targets we commit to in writing
- Largest Contentful Paint (LCP) under 2.5 seconds on mobile, on the first contentful page view
- Cumulative Layout Shift (CLS) under 0.1 — no shifting buttons, jumping images, or flickering text
- Interaction to Next Paint (INP) under 200ms — buttons and forms respond immediately
- Time to First Byte (TTFB) under 600ms — server and hosting layer performing as expected
- Lighthouse performance score 90+ on the priority pages we agreed to optimize
Frequently asked questions
Can you guarantee a 90+ PageSpeed score?
On most WordPress and Shopify projects, yes — we write the target into the scope. The exceptions are sites that depend on heavy third-party scripts the client refuses to remove (some chat widgets, some analytics suites, certain ad-tech tags). In those cases we explain the trade-off honestly and document what’s achievable with the constraints in place.
How long does speed optimization take?
A typical engagement runs 2–4 weeks. Week one is audit and quick wins. Weeks two and three are deeper fixes — image pipeline, CSS/JS refactoring, third-party cleanup. Week four locks in monitoring and delivers the final report. Larger or more complex sites take longer; we tell you upfront based on the audit.
Do you optimize Shopify stores or only WordPress?
Both. Shopify speed work is genuinely different from WordPress — you don’t control the hosting layer, but you do control theme code, apps, and the asset pipeline. We optimize Shopify themes by refactoring Liquid, removing heavy apps where possible, and tuning the asset loading order. WordPress gives us more levers (hosting, caching, database), but the principles are the same.
Will speed optimization hurt my SEO rankings?
It should improve them. Core Web Vitals are confirmed ranking signals. Done carefully — without changing URLs, breaking schema, or removing content — speed optimization is one of the safest SEO improvements you can make. We coordinate with our technical SEO work to make sure nothing else slips during the process.
How do you measure success?
Before-and-after reports using PageSpeed Insights (mobile and desktop), Chrome DevTools Performance traces, and Google Search Console’s Core Web Vitals report. We don’t use lab scores in isolation — we look at field data (real user metrics) where available, because that’s what Google actually uses for rankings.
My site uses a page builder. Can you still make it fast?
Usually yes, but with caveats. Elementor, Divi and similar builders add page weight that’s hard to eliminate without rebuilding. We can typically get a page-builder site to a respectable score (75–85) but the 90+ tier often requires moving to a custom theme. We’ll tell you which scenario you’re in after the audit.
Related services
Get a free speed audit
Send us your URL. We’ll run a quick analysis and reply within two working days with the top three issues hurting your score.